All stories by Viveat Susan Pinto
'We will quickly pass on the benefit of lower GST to consumers'
Rediff.com15 Nov 2017A strong supporter of the new tax regime, Adi Godrej tells Viveat Susan Pinto the second half of FY18 will be even better for consumer goods companies as challenges abate.
How Hind Lever plans to take on Patanjali
Rediff.com13 Nov 2017In the coming months, Lever Ayush will venture into categories beyond soaps, shampoos, toothpastes, lotions and moisturisers, its current segments of operation, as it seeks to give the brand a horizontal push.
'India's consumer market will touch $4 trillion by 2025'
Rediff.com23 Oct 2017In an interaction with Viveat Susan Pinto, Thomas Lutz, head of the consumer and retail practice at The Boston Consulting Group. highlights some of the top consumer trends in India and the way forward for companies.
Why joint ventures are so challenging in India
Rediff.com13 Oct 2017Most business groups in India, including Godrejs, Tatas and Mahindras, have seen patience tested in JVs, with some of them winding up quickly
Hershey's may send its Kisses to India
Rediff.com4 Oct 2017Hershey's plans to raise its India presence and introduce some of its global brands, beside looking at more manufacturing facilities here.
For advertisers, old is now gold
Rediff.com25 Sep 201760-plus men and women who live independent lives are becoming the cynosure of ad men's eyes.
Ronald McDonald is smiling once again in Delhi
Rediff.com20 Sep 201743 McDonald's outlets in New Delhi-National Capital Region were forced to down shutters following lapse of their eating-out or health licences in June.
Fate of 169 McDonald's outlets hanging in balance
Rediff.com11 Sep 2017CPRL Board may meet this week to decide if the outlets in the north and east of India can be kept open till the matter is settled in courts
'The pain that trade faced due to GST will ease'
Rediff.com23 Aug 2017On Tuesday, Bajaj Electricals extended its brand licence agreement with UK-based kitchen appliances major Morphy Richards, launching a new range of products. Chairman & managing director Shekhar Bajaj, cousin of industrialist Rahul Bajaj, tells Viveat Susan Pinto the company will increasingly focus its attention on its consumer products business.
Whoa! Our suitcase market is worth Rs 21,000 crores
Rediff.com3 Aug 2017Samsonite packs a punch with new retail strategy. As the Indian market grows, the luggage brand is getting future-ready with online, offline channels.
'Women's cricket is witnessing a Chak De moment'
Rediff.com24 Jul 2017Following the World Cup, companies queue up to sign Mithali Raj and Harmanpreet Kaur.
'I am here for a long time. I'm here to give them grief!'
Rediff.com20 Jul 2017Piyush Pandey retiring? I'm not going anywhere, says O&M's South Asia executive chairman.
Beware of false ayurveda ads on TV
Rediff.com18 Jul 2017Channels across the board from news to general entertainment, music and movies telecast half-hour to one-hour advertorials promoting these products, mainly during non-prime time hours
'Nobody is fully prepared for GST'
Rediff.com1 Jul 2017The near term will be challenging, as most will struggle to adapt to the new regime.
GST will accelerate growth: Adi Godrej
Rediff.com19 Jun 2017Godrej group Chairman Adi Godrej describes in an interview to Viveat Susan Pinto the way forward for the conglomerate after the implementation of the GST.
It's a double whammy for liquor industry
Rediff.com19 Jun 2017The rush for prohibition and the Supreme Court's decision to ban liquor sales within 500 metres from highways have hurt companies.
How Cadbury keeps hitting the sweet spot
Rediff.com15 Jun 2017The market share of Mondelez, which owns Cadbury, for its premium brands is way ahead of competitors, despite stiff fight in this arena.
Why it's the right time to buy that fridge, TV or mobile phone
Rediff.com10 Jun 2017Stock clearing to rain discounts on consumers in June ahead of GST rollout.